Visit Britain
VisitBritain's flagship event ExploreGB is designed to showcase the very best of UK tourism and connects national travel operators and destinations with international buyers through a series of face to face business meetings and activities. Being a very large venue the branding had to be cost effective but impactful whilst being distinctively British. The event included an exciting, medieval live-action performance, complete with several fighting knights, four princesses, two horses, a jester on stilts and complete with a waxwork model of Her Majesty The Queen.